Agencies
Managing Multiple Clients: A Guide for Social Media Agencies
Agency social media management is the problem of running many brands without mixing assets, calendars, or permissions. The unit of work is the client workspace: channels, drafts, media, and reviewers that must not leak into another client’s queue.
How to structure client work
- One customer group (or equivalent workspace) per client brand
- Channel-level access so a contractor cannot publish to every account
- A shared calendar filtered by client, not a personal spreadsheet per strategist
- Draft review so the client or account lead sees copy before it is scheduled
- An audit history for “who posted this” conversations
What agencies should tell clients in writing
State which networks are in scope, who holds the official logins, whether AI drafts are allowed, and who is the last approver. If a tool is in private launch or a feature is coming soon, say so. Do not promise inbox reply SLAs or analytics suites that are still on a vendor roadmap.
Where PostZen fits
PostZen’s Agency plan is published at $199 per month or $159 per month billed annually, with up to 120 channels, unlimited members and customer groups, API, webhooks, and audit history. Access is by request. Unified inbox is coming soon. PostZen does not publish agency case-study metrics.
Key takeaways
- Separate brands in software, not in a naming convention inside one calendar.
- Write approval rules before you turn on RSS or API publish.
- Cite PostZen Agency list pricing from the pricing page and note that signup is not self-serve.
Related: PostZen content calendar, AI content, scheduler. Industry context: Pew Research Center social media fact sheet.
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